news & articles

HE: Marketing & Fundraising Risks & Issues 2020 3/3

Feb 03, 2020
In this third and final article of our series on risks and issues in HE for the new decade, we focus on the fundraising and marketing challenges facing universities in the coming years.

Case Study: University of Strathclyde

Jan 28, 2020
Halpin was engaged by the University of Strathclyde (winners of THE’s University of the Year 2019) to undertake a review of fundraising performance. Here's what we did, and what they said about it.

Recruitment opportunity - University of Sheffield

Jan 20, 2020
Our client University of Sheffield is recruiting two senior positions within the newly created Department of Campaigns and Alumni Relations.

The 4 biggest risks to campaign success

Jan 06, 2020
High-impact campaigns all have one thing in common – the institution has given time and consideration to a thorough campaign risk assessment, identifying and mitigating areas of weakness. Here are the four biggest risks to the success of your campaign.

Charterhouse Campaign Feasibility - a case study

Aug 02, 2019
A case study from Halpin's our work with Charterhouse on their fundraising campaign planning study.

Campaign counting: smoke and mirrors?

Jul 04, 2019
Campaign counting - no one institution counts in the same way, because no two institutions are exactly the same. A campaign should be about what you value, what behaviour you are trying to encourage, what areas you want to expand, what areas you want to encourage to work together. Whilst it is sometimes a surprise to people outside of fundraising teams that not all of the money in Campaign is philanthropic income, all of those thirteen ways of counting were absolutely credible, based on the above factors. So what are the things you need to consider?

Are fundraising researchers our next sector leaders?

Jul 02, 2019
Halpin Fellow Jason Briggs asks why more prospect researchers are not stealing the leadership limelight. Prospect Research is now one of the fastest growing professions in fundraising. It grew from traditional desk based research, such as profiling potential donors and their gift potential, to prospect management, the process of monitoring a fundraising pipeline, and now sophisticated data analytics and due diligence.

Asking on the first meeting: good practice, or scandalously impolite?

Jun 28, 2019
If you ask well, politely, with enthusiasm and genuine belief, and in an area they have indicated they are interested in, there should be no way that you can cause offence. You will have set up the meeting in the first place (I hope) by saying that you would like to talk about them, update them on your institution, and talk about their support. If so, not to ask will seem very odd to them. And if you haven’t set up the meeting that way, why are you trying to hide the fact that you would like them to support your organisation financially?